ArcelorMittal Kryvyi Rih is a metallurgical plant, the largest mining and metallurgical enterprise of Ukraine. He works as part of the international corporation ArcelorMittal – the largest foreign investor in the country. It has production facilities in 18 countries on 4 continents, products are sold in 160 countries.

Our company was faced with a complex task:

– Develop a mobile application with elements of augmented reality – the Ukrainian division of Arcelor Mittal became the first in the international holding to involve advanced Augmented Reality technologies in souvenir products.

– Develop and implement the idea of ​​a congratulatory New Year’s video with its subsequent adaptation to Augmented Reality technology.

– Choose a set of souvenir products to welcome members of the corporation’s board, representatives of the board of directors and VIP clients. A special requirement is that gifts must be of a premium level, preferably handmade.

We marked the entry point of Augmented Reality into the company’s products: the idea of integrating the technology into New Year’s printing products was developed – the calendar cover came to life, and the video content changed. (12 months).

List of works under this item:

– Development of a mobile application with the function of augmented reality with its placement in the APP-store and Google PLAY.

– Integration of content into the mobile application.

– Annual maintenance of the mobile application: replacement of 12 sets of content according to the approved schedule.

A New Year’s video clip was needed as content for the augmented reality project. List of works under this item:

– The idea and script of the video clip;
– Video clip storyboard;
– Video recording of material for the video;
– Applying effects, dubbing the video and exporting to a format suitable for integration into augmented reality.

Also, within the framework of this item, 11 more videos were produced during the year based on video material that existed at the customer’s disposal.

We offered a set of souvenir products that met European standards of the premium segment:

– Set for calligraphy (natural quill, silver feathers, ink);
– Ballpoint pen with hand-made Petrikovsky painting;
– The musical instrument “The Noise of the Brook” was made by hand by a Ukrainian craftsman.
Author’s technology. The size is specially made to order.

Desktop flip calendar for the current year with augmented reality technology. List of works under this item:

– General concept;
– Calendar and packaging design;
– Calendar and packaging printing.