The main task was to ensure that during the New Year holidays all guests of the River Mall had the opportunity to visit several photo zones on the territory of the center and take memorable photos on them. An additional wish is to go beyond the banal and standard offers, surprise visitors with a WOW effect!

To solve this problem, our specialists from the IT innovation department proposed using a new trend in the field of mass entertainment and gamification – a photo zone with elements of Augmented Reality (augmented reality).

The work consisted of several stages:

– user story – briefly and as clearly as possible prescribe the entire path of user interaction with the elements of the photo zone;

– 3D content script – drawing a character, his movements and phrases;

– design of all printed elements of the project;

– content creation and its integration into a mobile application with the Augmented Reality function.