Wikna.Pro – high-quality plastic windows in Kyiv and Kyiv region at affordable prices

Building a brand, choosing a development and promotion strategy, developing a comprehensive advertising campaign and its implementation

This project began its activity at a difficult time for the whole of Ukraine. War, uncertainty and falling consumer demand. But business cannot categorically freeze, because all places will be occupied by active competitors very quickly. Therefore, our customer decided to act, and our team of specialists had a double responsibility for bringing the brand to the market and its support.

Our agency has implemented the following range of works:

• Conducting a full business audit and identifying growth points
• Deep analysis of the competitive environment
• Development of a branding strategy
• Naming
• Brand Tone of Voice Customization
• Drawing up a step-by-step business development plan for 3 months
• Creation of identity
• Site creation
• Adjustment of pricing policy and creation of promotional offers
• Development and implementation of a comprehensive advertising strategy, including:

– digital promotion (contextual advertising, remarketing, etc.)
– btl activity
– outdoor advertising
– telegram channels

Thanks to the speed of decision-making, a successfully implemented promotion mix and high-quality branding, Wikna.Pro was able to stand out from the competition in an environmentally friendly and efficient way and solve all the business tasks set.