In these difficult times for Ukraine, business must work despite everything. And not just to work, but to be as efficient and profitable as possible in order to support the state’s economy and give all of us resources and opportunities to donate to the Armed Forces, create social projects and help the country’s residents.
Therefore, today we would like to share the current trends in marketing for 2023, which were prepared by our expert, CEO of Advert Group, Olga Chigyrinska.
We emphasize that this selection presents only what is currently quite easily applied and, with the right approach, gives really good results for the business environment of Ukraine
✅ Humanization of brands. The goal is to show that the brand has a personality, it is a real team of living people who share the values and enthusiasm of their customers, are ready to hear and quickly respond to their needs
✅ Nostalgic-oriented marketing. A huge number of global brands use creatives aimed at ancient memories. Nostalgia is a powerful tool and when used correctly and appropriately, it can produce a very good result. So take note
✅ Effective UX/UI design. We emphasize: it is effective, because digital products (site or mobile application) with intuitive navigation, high-quality, modern design and fast loading save one of the most valuable resources of your consumer – time.
✅ Conversational Marketing: Communicate with your customers and shorten order fulfillment times as much as possible!
Consumers don’t want to wait more than 10 minutes for your response. That’s why it’s so important to provide them with fast 24/7 support.
A person needs a person! Most often, two factors:
• human communication
• and that everything was fast
able to work miracles!
In no case do we call for abandoning modern digitalization achievements, but we are for balance, results, and, most importantly, for a happy client
✅ Visualization of content. The trend is related to the need to maximally attract and keep the focus of the consumer’s attention on your product or service. Therefore, work on high-quality content (photos, videos, 2D/3D graphics, infographics, etc.) should be ongoing.
✅ Technologies of augmented and virtual reality. Today, it is the most effective tool of interaction with the consumer, which can create a quick and powerful “WOW effect” and give a quick business result
And in conclusion: the marketing market, like everything in our life, is constantly changing
Of course, it is impossible to display all trends in one post. And we always emphasize the importance of the balance/common sense formula
The main thing is that your projects and products must meet the expectations of your consumers
From the bottom of our hearts, we wish the entire entrepreneurial environment of Ukraine stable and confident growth in 2023!