Roofter is a company that installs and repairs roofs in Kyiv and the Kyiv region

Building a brand, naming, choosing a positioning and promotion strategy, developing a comprehensive advertising campaign and its implementation

The brand emerged as a subsidiary of one of the major players in the country’s construction market.
The customer turned to our agency with a request for support in bringing the brand to the desired business niche
Experts from three studios of our company worked together on the implementation of the project: Media, Creative and Digital
The scope of work of our specialists consisted of:

• study and comprehensive analysis of the competitive environment
• conducting a strategic session with top management
• naming: at this stage, the customer was offered more than 50 options. The chosen name reflects the character and tone of voice of the brand: courage, professionalism, trust.
  The word Roofter is a neologism, but it is built on a direct association from the English word Roof (roof), to which the ending from the word masTer (master) is added. The name evokes direct associations that the company employs real experts in their field, craftsmen who know everything about the roofs of buildings and the materials from which they are made.
• creating an identity: a visual image of the brand that fully corresponds to the nature and semantic accents of the project
• development of a website: clear, intuitive, which carries the main messages of the company to potential customers and is
• adaptive for search engines
• comprehensive promotion, which includes:
  – contextual advertising
  – advertising in Telegram channels
  – communication in professional communities
  – work at exhibitions

Thanks to a correctly chosen and implemented strategy, the Roofter company achieved its business goals and took a leading position in its segment.