Galina Makarova Center for Massage Technologies
marketing support of the project, branding
Direct activities
courses, seminars, master massage classes
Task:
Restarting the project. Positioning. Rebranding
Decision:
The task was quite voluminous and consisted of several stages.
A strategic session with the Customer, during which the following were discussed:
- SWOT analysis of the project, in order to identify potential growth points and minimize risks;
- Analysis of the competitive environment and determination of the competitive policy strategy for our client;
- Development of UTP;
- Recommendations for business scaling based on market trends;
- Development of effective communication channels;
Complete visual rebranding of the project after the creation of a brand strategy, formation of the main idea of the brand and the introduction of a semantic load into the image.
The result: a stylish, modern, competitive brand with clear values, benefits and ideology.
