a training project for owners and managers of modern tools that help businesses maintain stability and achieve development, especially in conditions of uncertainty and destabilization.

The project is implemented by Alyona Safonova’s System Sales Agency in partnership with the Department of Legal Support of the Dnipro City Council with the support of the USAID Program “Competitive Economy of Ukraine”

Branding development, promotion complex

The visual component of the project had to combine several factors:

• strictness, brevity, ease of remembering and association with business direction
• since several organizations are involved in the project, it was necessary to take into account the style of all participants and assemble it into a harmonious visual space
• extremely short deadlines for the launch of the project, which required simple, but at the same time effective solutions

Our team worked quickly and professionally. The branding turned out to be modern and satisfied all the requirements of the Customer

Also, our Media Studio developed a set of communication events and produced the entire list of necessary promotional and souvenir products. For the successful implementation of the project, we used:

• Advertising in the most rated Telegram channels of Dnipro
• We connected microbloggers who work with a business audience
• Advertising on popular Internet resources
• Radio stations

We are very glad that such programs are becoming available to Ukrainian entrepreneurs and we believe that this will help many to reach new business horizons and feel more confident in our stormy present.

For reference: The USAID program “Competitive Economy of Ukraine” supports startups and small and medium-sized enterprises (SMEs) in order to increase their competitiveness in the domestic market of Ukraine and in international markets, helps in the development of a simplified and transparent business climate, and also provides Ukrainian companies with opportunities to take advantage advantages of international trade