To develop a unique can design for a limited edition of refreshing lemonades crafted specifically for a large-scale Rehau promotional event. The main challenge was to organically merge Rehau’s strict, tech-focused brand identity with the light, friendly, and summery vibe of the event.

The ADVERT team became the creative heart of this three-way collaboration (Rehau /MOVA/ Advert). We delivered a conceptual design for 4 distinct lemonade flavors:

• Concept & Visualization: For each beverage, we crafted a vibrant, juicy illustration that instantly communicates its flavor profile and mood:
  • Cranberry-Cherry — a rich burst of freshness.
  • Jasmine-Grapefruit — a sophisticated blend of floral notes and signature citrus bitterness.
  • Orange — classic, sun-kissed energy.
  • Cucumber-Mint — a visual emphasis on ultimate summer cooling.
• Brand Integration: We preserved Rehau’s recognizable identity and logo while refreshing the overall aesthetic with dynamic, futuristic lines, vivid food imagery, and clean, modern typography.

The custom design transformed ordinary beverage cans into an exclusive, highly sought-after promotional souvenir. The product not only perfectly served its purpose by keeping event guests refreshed, but it also became a powerful visual marketing tool, prompting attendees to actively photograph the cans and share them across social media.