Service for gas consumers 104.ua

Development of an advertising strategy and implementation of an advertising campaign with the aim of popularizing the promotional offer and obtaining maximum coverage

Each brand is an individual approach and a deep analysis of the target audience, with the aim of choosing the optimal mix of advertising tools.

Our client – 104.ua – regularly holds pre-New Year promotions for the population. And our task was to get as much coverage as possible in small cities of the Dnipropetrovsk region and to attract maximum attention to the advertising message

Taking into account the geographical factor, which is quite difficult from the point of view of the selection of communications, we decided to place information in those places where residents of small settlements are quite often: bus stations (branding inside and outside) and minibuses

And taking into account that the target audience is of age and it is easier to hook it with the help of offline methods and traditional types of advertising, we added billboards and radio

As a result, a complex and effective mix was obtained, which successfully solved the tasks assigned to our agency.