Producer of bread, bakery and confectionery products.

Development of conceptual illustrations for product renaming

Our experience and expertise in branding and design helps us develop trendy, organic and vibrant packaging that really makes the product stand out on the shelf and emotionally engages the consumer.

The Creative Studio specialists of our agency have already created the main packaging guidelines for our client (pattern, fonts, and compositional principles)

But this task was much deeper and had to visually integrate the image of the product into the unity of the whole country against the backdrop of Russian aggression.

The company’s marketing specialists worked out new product namings with a powerful message. And our task was to create a semantic, stylish and authentic product line

• Chornobaivsky bread – the concept depicts an arch as a sign of hospitality for friends, a coat of arms – a sign of the village itself and a black background mark as a sign of danger for enemies
• Polsky bread – symbolizes gratitude to the friendly people for such strong support in difficult times. The symbol of hearts was not chosen by chance – the unambiguity of the image symbolizes purity and openness
• Soborny bread – reflects the unity of the entire nation and the community of the people
• Rodynny bread – bird as a symbol of family, freedom and spirit. Intertwined motifs of Ukrainian decorative and ornamental Petrykivka painting
• “Stefania” bun  – pride of victory at Eurovision 2022! Kalush’s signature pink panama hat was also displayed on the packaging of a delicious, fragrant bun
• Mykolaivsky – color solutions are taken from the identity guides of the courageous Ukrainian city of Mykolaiv: one of the symbols of our invincibility and heroism. And the anchor and the helm are the personification of the shipbuilding hub of the country

All products carry a common message of support, gratitude, unity and glorification of the heroism of the Ukrainian people.

This product design adds value that far exceeds the price and provides an unforgettable combination of visual and emotional components.