UmaUmi are children’s jewelry gifts designed to convey love.

The company creates jewelry especially for children: they are hypoallergenic and completely safe, and the collections are designed in such a way that every girl can find her favorite thing

Creating a mobile application with augmented reality to get to know the heroes of the Magic Seven collection: their super powers and stories
Creating a Landing Page

Working with brands that create products for children is much more difficult than with any other projects. Children participate in the purchase process in a completely different way than adults, because they do not make decisions on their own. Although they are very capable of influencing the opinion of adults.

Therefore, in the process of working with projects aimed at small consumers, it is necessary to work with two fundamentally different target audiences, which differ from each other in key characteristics. Knowing the age characteristics of consumption helps to correctly place accents and highlight certain nuances.

All these aspects were carefully analyzed by our specialists and taken into account during the development of a children’s mobile application with an augmented reality module.
In the application, the young user has the opportunity to:

• get to know the characteristics of each of the seven charming characters;
• read about it and through the augmented reality module consider it in detail already at home;
• take a picture with him;
• dance a merry dance with him;
• you can save it all on your device and then share the recordings with your friends.

If a character is particularly liked, the user can go to the interactive Landing Page / store and choose an ornament with the character