Production of bread, bakery and confectionery products. It is sold through a network of branded kiosks, shops and supermarkets throughout the country

Develop packaging. Main criteria: Highlight the product on the shelf, attract the buyer by making them pay attention

It is impossible to sell something that has no value for the buyer, and packaging, as the face of the brand, helps to convey these very values ​​and stand out among a huge number of competitors.

The idea is built on continuity. The old packaging uses an embroidered pattern, we have transformed it into a flat geometric pattern with a rather bright and colorful range.

Each type of product was assigned its own color and additional graphics as an identifying element.

Because the goal was to make products stand out on store shelves, we avoided the techniques that are often used in the packaging of bakery products: ears, grain, bags of flour, etc.

As a result, the developed packaging helps to stand out from competitors, identify the product, and creates a memorable image.