A trademark specializing in Canadian quality agricultural chemistry for Ukrainian lands.

Creation of a Key visual of a key advertising image of Bayton products, which will be used to establish communication with the consumer (the company operates in the B2B segment)

Special requirements:

– Key visual should not only convey the essence of the advertising message “Preparations for protection” – but also identify the type of brand products.

The solution of the problem was divided into several stages:

– Market analysis of competitors and target audience;

– Development of the image, by brainstorming to create an idea around which the key visual was built.

– Implementation of 3 concepts at the choice of the Customer;

– Adaptation of the approved concept to different media – for printing, banner on the site, publication in social networks.