Medicover is an international healthcare network founded in 1995. Today it is represented by a large number of its own outpatient clinics, laboratories and reproductive centers in 15 countries around the world.

A comprehensive advertising campaign in order to convey information to a certain segment of the target audience (women aged 18-30) about the service “egg donation” in off-line communications in the city of Dnipro and the region

Our team faced a difficult task, because this service is difficult to perceive (there is no high-quality informing the population on this issue) and decision-making by representatives of the target audience we need.
Media planners and analysts of our media studio carefully analyzed the profile of the target audience of different media carriers, and as a result, a mix was selected for advertising in elevators of houses and in public transport.
We also tested the creative and gave recommendations on the visual replacement of the plot and made a detailed PR plan to form the necessary level of awareness and understanding of the essence of the service among the population.