development of the concept of virtual AR-markers of the musical avenue of stars for Eurovision – 2023

The tasks of the specialists of our Creative studio included the development of a visual concept of markers for a musical art object with augmented reality. The project was ordered by the National Museum Liverpool and ADVIN Ukraine.
The musical avenue of stars is 12 unique immersive steps, which contain musical tracks of Eurovision participants from different years. Two of the 12 steps are special and belong to the winner of Eurovision 2022 – the Ukrainian band KALUSH with the song “Stefania” and the UK singer Sam Ryder with the song “Space Man”. For these artists, augmented reality art is special. The visual image of the campaign is music audio tracks, depicted as an art installation on the steps of the National Museum Liverpool. In real time, guests can bring them to life with a special QR code, turning them into songs.