Complete rebranding and creation of a comprehensive corporate identity for the Path to Health Medical Center.
A corporate identity was developed for the Path to Health Medical Center, combining medical symbols, dynamics, and an emphasis on patient support. A reliable blue-and-light blue palette was chosen.
Logo and brand mark:
- A concise logo was developed, combining a stylized heart (a symbol of care) and the figure of a walking person (a symbol of purposeful movement towards health).
- Variations of the logo were created for different media (color, line, icons, and chevrons).
Color scheme and communication:
- A restrained palette of blue and light blue colors was used, symbolizing trust, professionalism, and purity.
- A key message was formed: “We are with you on the path to your health,” emphasizing support for patients.
Identity on media:
- Layouts were developed for business cards (with a QR code), flyers (with an emphasis on social mission and free services), banners, and covers/posts for social networks.
- A chevron design in the shape of a medical cross was created, which visually integrates the logo into corporate clothing.
Visual elements:
- Photographs of friendly medical professionals were used to create an atmosphere of trust and support.
- Light graphic outlines and lines associated with the logo were applied.
The corporate identity developed for the Path to Health medical center is modern, trustworthy, and socially oriented. The updated identity corresponds to the center’s mission and effectively communicates its key advantages: professionalism and support on the path to recovery. The unity of style ensures high brand recognition across all digital and print media.
