Olha Svyst – a doctor specialising in physical and rehabilitation medicine.
Design of a logo, corporate identity and style guide.
Task:
To create a modern visual identity for a rehabilitation specialist. The brand identity needed to convey professionalism, inspire trust and be easily adaptable to digital platforms, printed materials and medical uniforms.
Solution:
The ADVERT team developed a comprehensive brand book:
- Logo and brand mark: We created a unique symbol (a person inside a circle) associated with positive emotions and successful treatment outcomes. We produced line art, inverted and colour variations of the mark.
- Colours and typefaces: We selected a palette of turquoise, black and white. The brand typeface is Wix Madefor Display.
- Social media identity: We developed a Facebook cover design and Instagram post templates under the slogan ‘Recovery. Strength. Movement’.
- Print materials and merchandise: We created minimalist business cards with a QR code for the Ukrainian and international markets, as well as a branding concept for branded T-shirts and hoodies.
Result:
Olga Svist now has a cohesive and recognisable personal brand. The brand book ensures consistency across all touchpoints with patients — from social media to corporate clothing.
