Comprehensive design for the “Zolotoy Plyazh” Park Hotel
Complex of design works
Task:
To provide the resort with comprehensive and regular graphic design support. The goal was to develop a unified visual identity across entirely different guest touchpoints: from restaurant menus and on-site navigation (signage) to outdoor advertising (billboards) and social media profiles, highlighting the location’s premium quality and cozy atmosphere.
Solution:
The ADVERT team executed a full spectrum of design work, maintaining brand recognition in every single detail:
- Print & Menus: Designed the main restaurant menu, bar menu, wine list, and special offers (hookah menu). Created branded table place mats (sets).
- Navigation & Signage: Engineered a clear and intuitive internal navigation system for the resort grounds — complex maps, information signs (“Reception”, “Beach”, water safety rules), and directional pointers.
- Outdoor Advertising: Developed layouts for large-scale billboards aimed at attracting new customers, focusing on family recreation and picturesque nature.
- Digital Content & SMM: Created a cohesive visual grid for Instagram and Facebook, including templates for posts, stories, highlight covers, as well as banners for targeted advertising campaigns.
Result:
Through long-term comprehensive cooperation, “Zolotoy Plyazh” resort achieved:
- Completely fulfilled design needs of any complexity without the overhead of hiring an in-house specialist.
- A cohesive, aesthetic, and premium brand image both offline and online.
- Enhanced guest experience: visitors navigate the resort grounds with ease, while the restaurant menu drives sales thanks to an appetizing and clear layout.
