AGRAIN is the first company in Ukraine that integrates effective technologies in the field of crop production, unifying science, intelligence and nature. The company provides agricultural producers with all the necessary products for effective resolution of identified problems and achievement of planned indicators

Formation of a visual image of the company, qualitatively differentiating the brand in a highly competitive environment

The main goal of our creative team was to create an image and elements of communication in accordance with the approved marketing concept of brand development.

Having studied the philosophy of the company and the principles of its positioning, as well as having a clear portrait of the target audience and realizing its needs, we developed a comprehensive design strategy.

The design department of our agency worked out the elements of visual communication in combination with the chosen vector of brand development and taking into account its features and key characteristics.

Work process:

• Breaking down the visual identity of the brand into key components: colors, fonts, corporate graphics
• Creation of other communication elements: signs, souvenirs and printed products, promotional materials, transport branding, product packaging and label drawing, infographics and animation elements; creation of a website and templates in social networks