Is AI really capable of fully replacing copywriters, designers, screenwriters, etc.?
The rapid development of artificial intelligence and neural networks has recently caused a lot of discussion about whether computers can fully replace people in the creative field. This especially applies to professions that require high creative activity, such as copywriting and design.

We asked the CEO of our agency, Olga Chhyrynska, about this:
“This article is a synthesis of my knowledge, experience in marketing and the experience that I and my team members managed to get while testing content generating services.
I’ll start by saying that I’m always in favor of progress and always in favor of anything that can facilitate and improve a number of functions in both business and everyday life.
I’ll let you in on a secret: the creative department at my agency, Advert Group, is very excited to have an AI competitor on the market, even though several of our clients have generated their own ad stories and asked us to evaluate them.
Do you know why we are happy? Because we strongly believe that these technologies will drive out of the market low-skilled specialists who work according to templates. But there will only be more work for experts who understand the essence, processes and meanings of branding
I will give the following analogy: a face mask, applied by hand at home, and a trip to a professional beautician. A mask is a wonderful thing, it can solve a number of tasks for which it is intended, but it will never replace the experience and capabilities that are in the hands of a real specialist who will approach your problem comprehensively and take into account all the nuances and features of your skin and body. That is, a mask is an assistant, but it is about something completely different compared to a cosmetologist, although both are about the beauty of the face
With artificial intelligence (if we are talking about improving business processes, and not about entertainment), you can:

✅ AI can clearly produce good texts. But there are nuances: what he published requires serious reading from the point of view of meaning and correctness of information.

✅ AI is cool when you need it fast, because there is no human factor that affects deadlines. But this speed again requires quality control and understanding whether it is right for your business.

✅ Neural networks are able to analyze hundreds of data elements at the same time (a human cannot do this), process them, build a chain of patterns and show the query of interest from an unusual angle of view. But they cannot (at least not yet) replace creative work, add emotion and clearly separate individuality

✅ AI ethics is still at the stage of improvement. This is especially true of the visual aspect

✅ A professional designer is a person who, in addition to graphics and creativity, is excellent at analysis, knows the nuances of marketing tasks of a particular request and works in connection with other specialists. The results of the neural network depend very much on the formulation of the query, that is, on the technical task that someone has to form qualitatively

✅ The joint work of a specialized specialist and AI is definitely a breakthrough and an opportunity to perform certain types of work faster and more interestingly.

I understand that these technologies will become reliable partners for marketers, brandologists, designers and copywriters. They will be able to free you from simple, routine (but necessary) tasks and allow you to shift the focus of attention to deeper and more creative processes.
Technologies are developing rapidly. Here it is – the same progress 🔝
That is, expertise and knowledge of people side by side, together with a cool assistant in the form of artificial intelligence, to achieve high-quality results!”

P.S. the visual part of this article was created specifically with the AI bot Midjourney, which we asked to create a self-portrait