This advertising case caused us a whole range of positive emotions: from sincere admiration for the creativity of my European colleagues to a smile as a consumer who would definitely not pass by such an interesting solution.

We hope this example will cheer you up a little.

Baby diaper brand Haggis has created an academy for dogs. And here’s the purpose: owners who are afraid of the reaction of their beloved pet to a newborn are offered to take him to a course of getting used to babies

The dog is taken to the pavilion, where it is handed over to a professional instructor. The pavilion space consists of several zones with sounds made by babies (from coughing to crying), black and white photographs, smells and objects (nipples, bottles, etc.)

Meditative music sounds around so that the dogs do not shake off

According to the organizers, it is already difficult for a dog to get used to the opinion that all the attention of the owners is now directed not only to him, but also things appear in the house that cannot be chewed. So that people are not afraid of the pet’s reaction to the child, and the “Children’s Academy for Dogs” was organized

Although we are sure that the goals of this project are many. This is an excellent PR reason, and the loyalty of a certain segment, and opportunities for better communication with the consumer.

Unfortunately, our manufacturers and customers today are not up to bright projects, even functional ones.

But perhaps this case will push someone to new ideas and creative solutions. And they are important for the quality promotion of your products and services at any time.