In our opinion, one of the key factors in the success of a business is the ability to improve the quality of your goods and services and work three more, lower your customers🌟

And today we want to show an excellent example that very clearly demonstrates new guidelines in interaction with buyers, when the value of the product is much higher than its price

Nike has opened a completely new store format that blurs the lines between the physical and digital customer experience

This store is full of “chips” that are not just a tribute to modern trends, but really practical and interesting things that can attract the customer and ensure 100% emotional inclusion. The store area includes:

✅ a green screen content studio where you can take photos and videos for social media

✅ virtual mannequins and QR codes with AR and VR content

✅ space for a variety of events

It seems that the sale of clothes, shoes and accessories is generally relegated to the background with this approach. But in fact, such a store becomes a versatile point of attraction for the community and a great PR drive (and a global one!)

We are sure that many will think: “well, it’s Nike, they have a staff of marketers, funding and a huge turnover.” That’s right, we don’t argue

But often bright, unusual solutions do not require very large budgets

The main thing is to think from the consumer’s point of view and be useful and interesting for him ✌️