Divisport is a sports TV channel of Ukraine, created by the nationwide program “Healthy Ukraine”, which was initiated by President Volodymyr Zelenskyi. The goal is to take Ukrainian sports beyond the boundaries of sports grounds and halls, to make it so that every Ukrainian, every family can see it.

Creation of a brand ID and compilation of a style guide for different media

Creating any branding is always a responsible process that takes into account the specifics and nuances of the niches in which the business operates
The media market has its own laws and rules.
For several months, we analyzed world experience, worked out the target audience, built a logo matrix and developed several concepts, drew style-forming graphics and, as a result, built a high-quality visual strategy.
Competent development of the visual image of on-air and off-air communications allows you to build an effective marketing strategy for TV channel positioning. A brand creates public opinion. It is a responsibility. And for the brand of the TV channel, this responsibility is doubled
The drawing of the main element of the identity – the logo – was carried out in several stages: the development of pencil sketches in 10 variations, the selection of 5 concepts and drawing in vector
After the approval of the entire corporate style, a brand book was drawn up:
• logo
• corporate colors
• fonts
• style-forming elements
• rules for using all graphics
• layouts for use in the digital environment: YouTube covers and playlist templates
• layouts for printing

The project was difficult, but very interesting!