The customer is a Ukrainian company that manufactures gel polishes

brand building, creation of a positioning and promotion strategy, naming, identity, creation of an online store

This project is a mix of complex solutions (full service), which was created by specialists from three studios: Creative, Digital, Media
The following range of works was implemented to solve the set tasks:

• conducting a strategic session: analysis of the competitive environment, SWOT analysis, formation of the project’s mission, brand stories, tone of voice adjustment, positioning, values, uniqueness, development of CA and brand development strategies
• naming: a team consisting of an art director, a marketer, a lawyer, a behavioral psychologist and copywriters developed 50 named options, each of which contained fundamental meanings that had the potential of powerful disclosure for the brand story. As a result, a brand name was born that fully meets all strategic marketing objectives formulated after a strategic session, a name that easily creates its own beauty universe – G-Code. G-Code – innovators – perfectionists with a solid base of knowledge and experience. Experts in the nail industry market, confident in setting the direction of market development.
  creation of identity: when creating a graphic image, a molecular form is taken as a basis (first of all, G-Code is a production), into which Ukrainian ethnic motifs are woven – embroidery. He used the turquoise color, its shades and his work with the contrast of the basic color: black and white, and a unique brand image was created.
• media: templates for social networks, development of packaging and containers
  creation of communication channels with the consumer (social networks, website, targeting tools, etc.) and formation of informational messages. Designing a pool of insights that reveal the essence and main meanings of the brand as much as possible
• website creation: after analysis and detailed briefing of the client, our digital team developed a unique interface based not only on global trends, but also on classic web design techniques. The result of the work was an online store for wholesale and retail consumers, which has the most memorable, trendy and at the same time user-friendly interface, which will be easily used both for B2B and B2C spheres