The idea of the project is as follows: children’s educational complex, intended for games, busy and master classes. In fact, this is a set of universal premises (classrooms, classrooms, playrooms) intended for use with children, teenagers and adults. Cutting and sewing courses, construction of Lego robots, mental mathematics classes, sawing with a jigsaw, art courses, dance school, yoga for pregnant women, courses on the structure of the human body, etc.

Create a logo and user manual – logobook.

Special requirements:

– The logo must be attractive and understandable to children aged 3 and over. It should also be accepted by 15-year-old teenagers (in the form of stickers, chevrons, souvenirs, tags in social networks)

– The logo must be scalable: different studios with different directions can use their own set of logo elements that are close in meaning.

The solution to the problem was divided into several stages:

– Analysis of the competitive environment and world trends of similar topics;

– Definition of the graphic direction;

– Conducting age focus groups to determine maximum compliance;

– Creating a dynamic logo;

– Adaptation of sketches for various uses: internet, printing, application on souvenir products, interior and exterior elements;

– Writing rules for the use of logobook elements.