Advertising campaign on outdoor advertising media in Ukraine.

When preparing the targeted program, we, first of all, proceeded from the minimum necessary coverage to reach the target audience and achieve the set task.
Also, when selecting planes, we took into account the rule of the “golden triangle” along which traffic runs, which is as saturated as possible at all hours by representatives of the target audience. The necessary coverage is the centers of cities, as well as the main transport routes, on which there is a large accumulation of transport and human flows on all days.