Just Beer – retail chain of beer stores

development of a corporate identity, creation of a functional visual brand image

Scope of work consisted of the creation of:

• logo, color schemes and typefaces
• prints, rules of use and layout
• layout design of printed materials
• branding of souvenirs

Branding is one of the foundations of successful sales. And a functional brand with clearly defined meanings and the value of the product understandable to the consumer has every chance to firmly and permanently gain a foothold in the mind of the buyer

Before the start of the project, our specialists studied the preferences of the target audience, analyzed the competitive environment and identified the key advantages of the product

The time for decorative branding is over. The experts of our creative studio, step by step, unpacking the authenticity of Just Beer, formed a strong and eye-catching visual image of the project.