A company specializing in the cultivation of snails.

Target markets for the sale of branded products are European Union countries, USA, Canada, UAE, China, Japan.

Development of a trademark name that would be adaptive for all target markets (naming), development of a logo and brand book.

The brand name in English was developed for integration into target markets. During the implementation process, a working group was assembled, consisting of the creative director of the agency and three copywriters. In the process of work, our team proposed 15 variants of the name. As a result of analysis and testing, the name Snailand was born. The idea of ​​this name is based on two words: Snail (snail) and land (earth). Snailand is like a planet of snails and a word consonant with Disneyland, which sounds good both in English and in Russian.

The logo and brand book were made in a thoughtful style that is clearly associated with the product.