Development of the brand identity “SLD”, which specializes in providing laser hair removal services and care cosmetics after laser procedures. It is necessary to create a logo, corporate identity, style elements, as well as the design of the label for the cream.

A concise identity was developed for the brand “SLD” with a minimalistic logo including the brand abbreviation and name. A restrained color scheme (red, white, gray) and clean lines were used. Created a cream label design using the logo and product information.
1. Logo:
– Designed a concise logo based on the abbreviation “SLD”
– Used simple geometric shapes and clean lines to emphasize the modernity of the brand.
– Created variations of the logo for different media and purposes.
2. Color scheme:
– A restrained color palette was chosen using red, white and gray.
– Red symbolizes energy and efficiency, white symbolizes cleanliness and safety, and gray symbolizes stability and professionalism.
3. Fonts:
– Modern fonts were selected to match the minimalistic style of the logo and label.
– Clear and easy to read fonts have been used to ensure that the information is easy to read.
4. Cream label:
– A label design was developed keeping in mind the minimalistic style of the brand.
– The label features the logo, product name (“cream”) and information about its purpose.
– A clear structure and convenient arrangement of information is used to ensure that the product is easy to use.
5. Visual elements:
Developed visual elements for various media including business cards, packaging and promotional materials.
Used a consistent style and color scheme to ensure brand recognition.

The developed brand identity “SLD” meets the client’s requirements and reflects the brand values. Minimalistic style, restrained color scheme and clear structure ensure brand recognition and effective communication with the target audience.