Niche manufacturer of quality T-shirts and sweatshirts, produces collections for the whole family

Branding, positioning, marketing support, a set of design works

Our experts have been advising the founder of the brand since the launch of the project (since 2017) and implement the entire range of advertising work.

Together we have gone from an idea and a clear positioning to a comprehensive promotion.

How to stand out as a manufacturer of high-quality T-shirts and sweatshirts in a crazy competitive ocean and find a buyer?

The answer was found after several weeks of market analysis and brainstorming in search of that zest that no one else has.

And in 2018, SwagTag became the first brand in Ukraine to release a series of sweatshirts with augmented reality. This “chip” helped to capture the attention of the consumer and to implement a series of cool prints that became interactive.

The company was able to emotionally turn on the consumer!

But long-term projects cannot be built with “chips” alone. Therefore, all aspects of the marketing strategy were thought out by us to the smallest detail and implemented according to a well-developed plan: a quality product, a reasonable pricing policy, a well-formed advertising budget, and regular market analysis.

The brand is small, but in its communications it uses a competent mix of online and offline resources: influencer marketing and situational marketing tools, targeting, work with showrooms, etc.

At the same time, he never saves on high-quality content and design: photo shoots, social network templates, product packaging – thanks to the joint productive work of our specialists and the founders of the brand, everything is done at a highly professional level.

This project is a stunning example of the synergy of quality, creativity, love and attention to its consumer.