Rebranding of the visual side of the company. Increasing brand awareness and its product line

After conducting a deep analysis of the brand and a carefully designed competitive environment, the specialists included in the working group on the project decided not to radically change the visual components of the brand, but to optimize and improve it.

The strengths of the identity were retained – the sign and style remained the same, while the weaknesses – the lack of a pattern and bright accents – were created from scratch.

The workflow was divided into several stages:

– Development of the logo

– Creation of a multifunctional pattern with a reference to the diversity of the company’s products.

– Creation of the design of typical media: letterhead, business card, badge, envelope, folder, notepad, flag and winder, bags, pens, cup, glass, email signature, presentation template and clothes

– Drawing up a guide to the use of corporate identity.

Halvar Breithschrift is a trendy ultra-wide sans serif with a raw engineered charm, perfectly optimized for both screen and real world use with a simple and modern silhouette.
There is support for more than 190 languages, there are tabular numbers, superscripts and subscripts, OpenType capabilities.
For most tasks, ExtraBold and Medium styles are sufficient.

– Basic font (for typing and any other tasks). Gilroy is a modern geometric grotesque with a pronounced “round” shape of the letters, which rhymes better with the pattern. The font is great for successfully solving any design problems. There is support for a large number of languages, fractions, tabular numbers, arrows, ligatures and more. For most tasks, ExtraBold and Light styles are sufficient.

As a key style-forming element, a pattern in the Neo Geometry style is proposed. The pattern is a bright, flexible and versatile tool that allows you to brand almost any medium. The theme of the elements is directly related to the activities of the company.