Yes.Fun – American educational startup with a non-standard approach and new technologies in the field of AR. The final product is an app with exciting AR stories!

Branding. Development of company identity and style-forming elements of the product (App)

Working with this startup required many hours of strategic sessions, brainstorming, deep study and understanding of the behavioral characteristics of the target audience,

Two key frames of the company were worked out:

• for investors – mature style with a slight presence of gloss (serif fonts, ultra thin lines)
• for children, as the end users of the project – brutalism in all its beauty (unaligned blocks, asymmetry, many different fonts, overlapping elements, a riot of colors for each category of the future application)

The result – all the visual accents that the attention of the target audience is directed to are placed correctly and logically. Two diametrically opposed styles harmoniously fit into a single concept and work correctly for each target audience, providing product identification and clearly distinguishing it from competitors