HADU – a patented method of healing and rejuvenating the body with the help of a set of exercises

Development of a marketing strategy. Project positioning

At the time of contacting our agency, the project had been on the market for several years. The unstable economic situation made our Customer think deeply about whether the market needs this product at all, what places the competitors occupy, and in what direction the market as a whole is moving.

The marketers of our company have done a lot of analytical work, working through one hypothesis after another in order to clearly define the block of competitive advantages.

The following questions were also answered during the work:

– WHY are we doing this?

– WHO are we selling this to?

– WHERE do we sell, what communication channels do we use?

Thanks to a deep three-month work, we helped HUD: original club to determine their self-identification, a clear understanding of the portrait of consumers, identified a set of information messages and the most comfortable points of contact for potential customers with information about the project

The result of our work was a high-quality marketing strategy that allowed our client to establish full-fledged relationships with their target audience