The primary task (request from the client):
– development of brand strategy;
– site analysis;
– promotion
Our specialists of the marketing strategy department carefully studied the customer’s product and its competitive environment. Having gone through all the available and effective tools that would help in solving the tasks set by the customer, our specialists proposed a strategic session.
Purpose of the session:
Assistance to the Customer in determining self-identification – answers to key questions: “Who are we?”, “What is useful to our clients?”, “Our mission”, “Our history”, etc.
Definition of TA segments. Determine not only the segments into which the target audience is divided, but also identify the circle of decision makers in each segment – the persons on whom the main efforts should be spent.
A clear understanding of the consumer profile. Determination of his pains, which affects his decision-making and communication channels that are comfortable for the perception of information.
Determination of points of comfortable contact with the consumer (where, how and when it is convenient for him to receive information about the product).
Sets of information messages for the consumer – to determine the minimum set of information that will: introduce him to the product, interest him, encourage him to make a decision and apply for the service.
Determining the vector or vectors for the further development of the brand in terms of marketing communications.
As a result of the strategic session with the customer and based on the information obtained as a result, recommendations were made and the following result was obtained:
The tonality of the brand was fully tuned, namely:
– The name of the product has been changed (the previous name of the customer is the Agency for Design Solutions for Business Business Development)
– Defined product identification (description, history, legend)
– A visual image was given to communicate with the outside world.
– Recommendations were given on market segmentation and target audience.
– A portrait of a potential consumer was defined.
– The foundation was laid for the creation of a product promotion plan.
– Recommendations were given on changing the Internet resource
– Recommendations were given on the presence of the product in social networks
The customer was taken on a comprehensive advertising and marketing service.
A scope of work on the formation of a visual image (identity) was also carried out, namely:
– creation of a logo;
– creation of the design of typical media: letterhead, business card, envelope, notepad;
– design of social networks: Instagram templates, covers for FB and YouTube;
– drawing up a guide to the use of corporate identity;
– creation of a new website;
– SEO promotion.
A full case study on the redesign of Alena Safonova’s website can be found at the link
https://advertgroup.com.ua/asp-aleny-safonovoj-site/